One of the biggest challenges for any business owner is making sure you’re top of the list when your customer is searching for a particular product or service. We call this Top of Mind.
My good friend, Stewart Andrew Alexander, had an brilliant idea to help keep your business at the top of your customers mind, share contact details and send a powerful message directly to their phone or tablet contacts. No more scrolling through their contacts and thinking ‘Who is this, how do I know them, where did I meet them?’
This is the link to my page https://www.savemicard.com/lorainebirchall and it gives the visitor a quick idea of who I am, what I do and how I can help them (or their contacts for that matter, it’s designed for sharing).
It’s easy for me to ask for a number at a networking event, a conference, meeting or in passing. I send the person the link to my page and within seconds they can download the vcard with all the contact information directly from the page.
Even better, and I love this bit, it adds the descriptive text telling them who I am, what I do and how it can help them. So when they next click on my contact details in their phone or other device, all the info is there, ready for them to get in touch or share with someone else.
The ease of setup, it was super quick. The only bit that took me a while was cutting my information text down to 600 characters, which gave me a clear, concise and easy to read message that I’m now using in other marketing. All in all, it’s been a great experience and I’m delighted to recommend it wholeheartedly to anyone with a business who wants customers/clients/prospects.
I’m at a meeting or networking event. Someone gives me their card after we’ve talked briefly about what they do. (You know I’m not going to keep that card, right? I’ll either lose it or put it somewhere safe …).
I click the secret share button on my savemicard.com page (hint: click the nose on my photo, it’s a big enough target), enter their phone number and send them an SMS with a link to my contact details and instructions on how to download them to their phone. I can email them with the same information and they can instantly save my contact details. No lost cards, no dead trees, no fuss and all done in no time at all. How cool is that?
Right now, Stewart is offering a trial for $1.00 USD for the first 7 days. Then $67.00 USD for each year.
If I ordered 250 business cards, that could cost me £20 plus delivery. I typically used to hand out anything up to 2000 cards a year at events.
Assuming I order my cards in batches of 250, that’s £160 a year on which are potentially binned or lost within days of meeting the person. With savemicard, they’ve got my contact info saved to their laptop, phone or device within seconds.
More importantly, I don’t have to remember to bring enough cards with me or pay expensive reprint costs when I change mobile/cell number, move office or make any changes to my business details.
For $67.00 a year my savemicard.com page will save me
At the same time, I have the potential to make contact with thousands of prospects or customers who can
Having a savemicard page is a really good talking point when I ask someone for their contact details, I tell them I’ll send them a link to download my vcard and it’s an easy way to help save the planet.
Try it it now, I know you’ll love it, save money and a lot of time
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It’s time to grab your current work clothes from the wardrobe/closet and decide which items are going to work for your ‘look’. Try them on, if you can, take some selfies so you can see how they look on you. If you have a trusted friend who knows your colours and the style you’re aiming for, ask them to help you. Then take a closer look at the individual items.
Does it need mending?
What are you waiting for? Fix it or forget it, don’t just keep it for ‘when you have time’, deal with it, ditch it or pack it away so it’s not cluttering up your space. I fixed the hems on some wide leg, navy ‘pear’ trousers from Evans last week. I have a couple of pairs, they wash really well, fit my triangle/pear figure and always look smart. It was just a case of getting on with it. That’s added a core piece back to my work wardrobe and it took me longer to thread the sewing machine than to sew the hem itself.
I’m planning a button day next month, where I check all buttons to make sure they’re securely in place and fix any that are coming loose.
Does it fit?
As a curvy lady and a pear shape, I’m careful about where I buy my jeans or trousers and found that Evans Pear Fit worked well for me. I need a high rise on my trousers so they sit at my natural waist and plenty of extra room for hips and thighs.
I’m planning to have a go at sewing some jeans and fancy the Ames Jeans pattern from Cashmerette which have a pear and apple fit.
We ALL have clothes we love but don’t fit right now. I have some Wallis lavender trousers with a patterned blouse in camel, lavender, purple and cream, neither fit, but they’re packed away – just in case….
Are they too long, too short, too small or too large.
Maybe you’ve got some baby weight (I might have some and my baby was 19 a few days ago …. but we’ll talk about that another day).
can you, a friend or local tailor/seamstress alter them to fit you?
is there a deep enough hem/seam to allow you to add the needed length?
will it fit again or should you let it go?
can it be altered to fit by adding darts, shaping or taking in?
If it doesn’t fit, but you love it, pack it away in storage boxes, labelled with the size and weight you need to be to fit into it, that way it’s not taunting you or even worse, killing your motivation to shift the weight.
If you don’t love it and it doesn’t fit, then you can sell it (ebay, ThredUP or other great sites can help with that), donate it to a charity or take it to the local clothing bank.
If you’re working on a budget, but that implies a little bit of a spend, so pick one thing to replace or add to your wardrobe. That could be a key piece like a blouse/shirt, skirt, pants or an accessory such as multi scarf which has colours to match or add a bit of pop to the rest of your capsule.
Try auction sites like ebay for new (often with tags) items that are your colours, will fit you and are a fraction of the original price. Take some time to have a look through thrift/charity stores. Lots of people in January each year do a big declutter and charity shops benefit from the large amounts of clothing, often new, that’s donated. You might just find exactly what you’re looking for.
I’m a pear/triangle shape, so I prefer to wear either a wide leg, tapered leg or bootcut trouser/pant. I have four pairs of smart wide leg pants, two in grey and two in navy. I keep one of each for evening wear (I don’t really do dresses or skirts, but that’s just me) and one of each for work. I have some smart, dark jeans (bootcut) with plenty of stretch. I move a lot and I need to move easily, so they need to fit well and be really comfortable, or I won’t wear them. If I’d kept all four pairs of smart wide leg pants for work, for me that’d be repetitive, predictable and even feel like I was stuck in a rut. If you like to have a ‘unform’ look for work, this might work really well for you, so think about what works for you. I have a colleague who has several identical suits, a shirt for every day (white) and wears this as her work ‘uniform’. She’s a Deep Winter and looks amazing in it.
I will confess, I have several stone coloured knit tops, they’re a warm neutral and go with everything in my casual and business wardrobe. One is kept for best and the others look great with a cardigan, a shirt worn over the top, with a v neck sweater or over a top for another layer.
If your wardrobe is mostly neutrals, you can add accents of colour in your accessories, shoes, handbags, necklaces, scarves, belts, phone case or bracelets (nothing too noisy for work – no jangles). Don’t like wearing a scarf? Tie a scarf jauntily onto your favourite handbag and enjoy the pop of colour.
Not everyone loves patterned outfits, but adding a patterned scarf, a textured handbag or shoes will add interest to your look. I’m not suggesting that you go all out, like the wonderful Iris Apfel (pictured right), but a little bit of pattern can make a big difference.
If you’re a petite person, smaller patterns work best, for someone of medium scale choose a medium size pattern and someone of a grander scale can wear larger, bolder patterns.
Consider the contrast of the pattern. I’m a soft/muted Autumn, I look best in low to medium contrast patterns or combinations. My friend, a deep/bright Winter looks fabulous in high contrast combinations like black/white. What level of contrast is best for you?
The goal of your capsule? Is your capsule wardrobe for work, casual, sports/activities or smart/casual? What key words describe your capsule? Does it need to be smart, elegant, professional? Or is your wardrobe going to be casual, comfortable, natural fabrics? It might be creative, colourful and with lots of layers? Only you can decide this, so which words describe your capsule?
Once you’ve worked that out, you can apply those guidelines to your outfits.
If you need a classic business look for work, then focus on classic pieces. If you work in a creative industry then jeans are accepted, you can be bolder with pattern, colour and more eclectic pieces. If you work from home (like me) and need to move around a lot, your style is probably more natural/sporty looking and comfort is a must. I wear classic outfits for important meetings, but you can bet your bottom dollar that I’ll be changing into my comfy, natural clothes as soon as I get home!
Frequently asked questions about Colour Analysis
A. While the various systems used all stem from research by Munsell and others before them, the main book to introduce Colour Analysis to the UK was by Carol Jackson and is called Colour Me Beautiful. You may have heard of the company. The system itself was based on the Four Seasons, so you’d be classed as a Spring, Summer, Autumn or Winter. They looked at skin tone, hair colour and eye colour to see which season was a match for you. Your best colours make your eyes look bright, clear and show off the very best of you. While this worked for many, it didn’t account for ethnicity or the intensity of a persons colouring. The Seasonal method was expanded into 12 (the basis of the Tonal Method) and this allowed everyone to find a sub-Season that worked for them. I am trained in both methods and work with you to find YOUR best colours, that may mean you take away a Seasonal, Tonal or custom Swatch following an in person colour analysis session.
A. Colour Analysis should focus on your natural colouring, your hair, skin and eye colours and how to find the best colours which harmonize, lift and flatter your features, making you look fabulous. We look at your outfit colours, accessories, jewellery and how to combine them to look your very best.
The following diagram shows the ‘flow’ between Seasons depending on the Tonal Direction. If your major characteristic is ‘Deep’ you may be able wear the Deep colours from the Winter range and the Deep colours from the Autumn range (you might lean slightly to cool or warm), but with experimentation we will find the ‘sweet spot’ for you.
The Tonal Directions break down roughly into Seasons (for those who want to know what season is them).
These can flow into one another based on the Tonal Direction. If you are Light but neither cool or warm, you may be able to wear colours from both Light Spring and Light Summer.
Cool and Deep – Cool Winter
Deep and Cool – Deep Winter
Bright/Clear and Cool – Clear/Bright Winter
Bright/Clear and Warm – Clear/Bright Spring
Light and Warm – Light Spring
Warm and Bright – Warm Spring
Deep and Warm – Deep Autumn
Warm and Soft/Muted – Warm Autumn
Soft/Muted and Warm – Soft Autumn
Soft/Muted and Cool – Soft Summer
Soft/Muted and Light – Light Summer
Cool and Soft/Muted – Cool Summer